Media Convergence
Media Convergence is not really something new; it actually has been around for a while, although now it has been growing much more rapidly than it was around 4 – 5 years ago, With the advancement in mobile technology such as, smartphones, tablets, laptops, smart TV’s, and even more technology on the way that’s going to be adopted into our everyday life, it’s only going to get much easier for the consumer to enjoy their entertainment, the development for “wearables” such as Google Glass, Apple Watch, Android Wear is big in 2014 – 2015, and it is exciting to see where this technology going to take us in consuming our media content, with that in mind I think media convergence is being able to consume connected entertainment content throughout a broad range of digital media platform.
In the industry, people and even companies nowadays are racing to make contents that is flexible and can be consumed on a lot of different platforms, this might be problematic for the content maker (filmmaker, programmer, etc) but this is a very good thing for the consumer because it will only give them faster, nicer, and easier to use product, and when the industry is competing to give out better services and content, the customer always wins.
It is not always easy for media makers to follow the trends of this media convergence, media makers need to be more innovative, unique, precise about the things that they are creating, back then in the 80’s media are limited and are usually one way communication such as TV’s, Radio, and the consumers are only consuming the media that the makers are presenting them with, now, the consumer can communicate directly through comments on YouTube to the makers of the contents, and this can be a good thing because the makers then can improve their contents, and with that same mentality in mind tailor their contents for their specific target market, so the idea of being able to use multiple services in one platform like YouTube itself is already a media convergence at work.
With all the services available for us to utilize for our own project nowadays, since the era of media convergence have now birthed a new generation of content makers, this can be a bad thing and a good thing, when consumers / viewers starts making their own content, they now can learn that media making is no easy task, and to be able to make in as a media personality isn’t as easy as they thought it would be, and that puts the knowledge of content making to the consumers, with that knowledge this generation are getting better and better at creating contents for the digital media, the downside is that the standard for today’s media seems to be obscured and gray because of the emergence of these new content producers, some media can be very well made, and some can be really bad, with that knowledge I embark to try to create my own media content that utilizes multiple parts of this media convergence era.